"Belmont Shore businesses including Shore Books were featured in the November issue of Westway magazine."
For many people, Belmont Shore is essentially a residential neighborhood, a cozy section of coastal Long Beach where old-timers coexist with young families and college students. It certainly isn't your typical shopping area. But the nexus of the Shore, Second Street, provides some of the best shopping in the city. The mix of locally owned businesses and chain stores, side-by-side with the local post office, hardware store, and library, make the 13-block stretch appealing to most everyone. A vast array of restaurants, sandwiched between the shops, offer sustenance and sometimes even entertainment.
If you're in the spirit of the season, visit after Thanksgiving, when Second Street gets dressed up with twinkling white lights, or plan a trip to coincide with the 25th annual Christmas parade, set for December 1.
One more thing: Much of the parking in the area is metered daily from 10 a.m. to 7 p.m. Savvy shoppers know to bring plenty of quarters.
Shop
Find designer duds for women, darling baby clothes, and trendy kitchen goods (think Bauer pottery) at Blue Windows, a favorite of the Gen X crowd. 5276 E. Second Street; (562) 434-7195.
After you ogle the gorgeous handblown glass ornaments lining the windows at Luna, head inside to check out the glass cases that display semiprecious jewelry, handcrafted ceramics, and wood crafts. 4928 E. Second Street; (562) 987-4780.
If you're in the market for designer women's shoes, stop first at Herman's, a 44-year-old family-owned shoe store staffed by Herman; his wife, Ellen; his daughter, Bernice; and his son, Larry. 4924 E. Second Street; (562) 438-3514.
At Rainbows, browse the exquisite collection of cloisonn‚ and gold jewelry designed by owners Donna and Dennis Maron. 5243 E. Second Street; (562) 439-0455; rainbowsfinejewelry.com.
Check out the diverse selection of books for adults and kids at Shore Books, where you'll also find cards and magazines. 4817 E. Second Street; (562) 433-9633; shorebookslb.com.
Wiskers offers everything the pet owner on your list could want, including fancy food bowls, crystal-studded collars, and house-made treats. 4818 E. Second Street; (562) 433-0707; wiskers.com.